business25 Oct 2017

DriveNow, our joint venture with Sixt SE, has exceeded the one million customers mark. As a thank you, they gave away a total of 10 million free minutes - each member received 10 minutes of driving time to use during the celebration week between 10 – 17 October 2017. In addition, customers that used these minutes were automatically entered into the draw to win a weekend getaway for two people to another DriveNow city.

"One million customers is a great milestone for us and we’d like to celebrate it together with our users. Since DriveNow’s launch in 2011, car sharing has grown massively in importance and has become a common mobility option in many large cities”, said DriveNow UK Managing Director, James Taylor.

DriveNow with the BMW i3 has now made one million trips globally

DriveNow’s BMW and MINI cars are used up to 23 times per day by customers across all DriveNow cities with the BMW 1 Series going for more than six million trips. The entire business area of all 13 DriveNow cities now covers 1,095 square kilometres (or roughly an area the size of Hong Kong).

Some 330,000 of the company’s one million customers have experienced electric mobility with DriveNow by trying out the all-electric BMW i3, which is available in all DriveNow cities. With almost two million electric trips to date, DriveNow has saved more than 2,500 tonnes of CO2.

DriveNow CEO Nico Gabriel said: "Our customers are one in a million and we’re really pleased with how the customer base has developed since launch. At the beginning, DriveNow was predominantly used by young, trend-conscious and tech-savvy people, but we now see people of all ages behind the wheel of our cars. Car sharing has been well and truly adopted as a smart solution for getting around our cities".

Discover more about the BMW 1 Series here and discover the BMW i3 here. You can find more information about DriveNow here.

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