BMW SPONSORS Q AWARDS 2017.

events23 Nov 2017



As official car sponsor of the Q Awards 2017, BMW wanted to ensure the star-studded event kicked off the best way possible. A fleet of luxury BMW vehicles were provided to transport guests to and from the award ceremony at the London Roundhouse. Those lucky enough to enjoy the chauffeur experience were grime artist Stormzy, Game of Thrones actress Maisie Williams, and Blur and Gorillaz frontman Damon Albarn among others. BMW cars used on the night included the BMW i8, the BMW 740Le, the BMW 530e and, on its first UK outing, the BMW X2 with its digital camouflage exterior.

The new BMW X2 in digital camouflage was an instant hit on arrival at The Roundhouse

BMW was also the official sponsor of the Q Icon Award 2017, which was awarded to Liam Gallagher. Formerly of Oasis and Beady Eye, Liam was given this prestigious award in recognition of his contribution and support of the music industry.​

On the night, BMW decided to put their access to renowned musicians and celebrities to good use by creating a playlist dedicated to driving songs. With tracks chosen by the stars themselves, the playlist includes songs from Rag'n'Bone Man, Ed Sheeran and Liam Gallagher. It's available now on BMW UK social media and the streaming service Deezer.

Stormzy arriving on the red carpet ready for the party after enjoying the luxurious BMW 530e


What’s more, to help raise money for the Help Musicians charity, which offers support and guidance to musicians, BMW auctioned a specially designed prize in conjunction with Goodwood.

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