SIXTY YEARS OF THE BRITISH TOURING CAR CHAMPIONSHIP.

events23 Aug 2018



The British Touring Car Championship (BTCC) is one of the best-loved, most illustrious and famous motor racing championships in the world. Since its inception in 1958, it has attracted and captivated millions of fans around the world.

To celebrate 60 years of BTCC, BMW has released a collection of posters celebrating each decade of BMW’s involvement in the series. From the 1960’s right up to the 2000’s, each poster is crafted to celebrate a decade, with an iconic art-style from that era: Pop art and Tech noir to name a few. The vehicles featured in the posters are representative of each decade of racing carrying the livery of that era. The nostalgic creatives not only celebrate 60 years of Britain’s premier motorsport series, but also BMW’s passion for motorsport.

The individuals who are lucky enough to collect one of these exclusive posters from BMW’s stand at Snetterton on 29 July will be taking home a piece of Motorsport history.

“We are really proud to be celebrating the 60th anniversary of British Touring Cars,” said Hannah Bevan, Experiential and Sports Marketing Executive, BMW. “We have such a rich history within the motorsport series and we are thrilled to be showcasing this with these iconic posters.”

60’s Pop art Illustrator: Garry Walton

70’s Collage Illustrator: Martin O’Neill

80’s Tech Noir Illustrator: Van Orton

90’s Memphis Illustrator: Yukai Du

00’s Stencil Illustrator: Katie Edwards

Find out more about the British Touring Car Championship here.



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