BMW i AMONG THE FIRST AUTOMOTIVE BRANDS TO OFFER AN AUGMENTED REALITY APP.

Cars & Technology20 Dec 2017



Millions of BMW i consumers can now interactively explore the BMW i3, i3s and i8 as life-size, interactive visualisations via the new BMW i Visualiser App for iOS.

Owners of the app have the ability to change the colour, wheel trims and interior of their chosen car – they can even open the doors and climb inside for a full interactive experience. Once they’re happy with their visualisation, they can save the data and a picture to share on social media or, in selected major markets, can transfer from the Visualiser directly to the online configurator to fine-tune their BMW i vehicle even further.

“Our products are highly emotional vehicles which customers need to experience,” said Andrea Castronovo, BMW Group Vice President, Customer Centric Sales Strategy, MPM & Process Management. “With this app, we’re able to bring the next best thing to an actual product into people’s pockets – they can just take out their iPhone and see what their dream car would look like on the driveway or how it would fit into their garage."

BMW i is one of the first automotive brands to make use of Apple’s ARKit, which launched with iOS 11 in September

"We know that almost all our customers inform themselves about our products online before they visit the showroom and they often do this on their iPhone or iPad," said Stefan Biermann, Head of Sales Innovations. "So this is the next logical step – rather than just reading about the product, they can go some way to experiencing it."

The BMW i Visualiser App is available to download from the App Store here and is compatible with iPhone 6s/6s Plus or newer, Apple's iPad Pro and this year's Apple iPad.

Explore BMW i here.



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