BMW M2 COMPETITION DEBUTS IN CSR RACING 2 FROM ZYNGA.
BMW group01 May 2018
Just a few hours after its world premiere at the Beijing Motor Show, fans all over the world have been able to virtually drive the new BMW M2 Competition in the popular CSR Racing 2 (CSR2) mobile racing game. The partnership between BMW and Zynga will allow gamers to unlock and drive the compact high-performance car in different race modes – long before it hits real roads.
The CSR2 design team worked closely with BMW developers. From the new front apron and enlarged, redesigned BMW kidney grille in High-gloss Black and optional new M Sport bucket-style seats, to the new and exclusive Hockenheim Silver metallic exterior paint colour, every detail of the unique BMW M2 Competition was meticulously recreated in the game.
CSR2’s latest feature, Augmented Reality Mode, places the model into its surroundings and allows it to be viewed from all sides
“We’re excited to bring the ultimate driving experience of the BMW M2 Competition to CSR2 drivers across the globe, even before it hits real roads,” said Tobias Weber, head of Entertainment Marketing and International Product Placement for BMW. “Our development team worked in tandem with CSR2 to deliver players the fully-charged exhilaration of the BMW M2 Competition, digitally recreating its powerful engine, sleek design and unmatched ability just as it will appear on real-world roads.”
The centrepiece of the BMW M2 Competition is its new engine, based on the drivetrain from the BMW M3 and BMW M4. The twin-turbocharged straight-six engine with M TwinPower Turbo technology delivers 410hp and takes the car from 0 to 62mph in 4.2 seconds (with optional M DCT transmission). For the first time, BMW M2 drivers will be able to use two selector switches in the centre console to directly adjust various characteristics and settings for the engine, steering and Drivelogic functions, if M DCT is available.
In-game screenshot of the BMW M2 Competition
“As the leading racing game on mobile, CSR2 is the perfect platform to introduce the BMW M2 Competition to car lovers around the world,” said Bernard Kim, President of Publishing for Zynga. “We’re proud to partner with BMW in reimagining how leading auto manufacturers introduce their new vehicles to global audiences by giving our players the ability to experience the BMW M2 Competition during its global unveil.”
Since the launch of the first in-game BMW car model in CSR2:
- Players have competed in over 1.88 billion in-game BMW races
- On average, there are over three million in-game BMW races every day
- CSR2 players own over 85 million in-game BMW cars with over 26.5 million CSR2 players owning their own in-game BMW
Find out more about the BMW M2 Competition here.
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