BMW group24 Apr 2018

BMW UK has announced the opening of its first Urban Store at Bluewater shopping centre in Kent.

Following the template of BMW Urban Stores around the world, the Bluewater store provides both casual browsers and serious shoppers a fresh, relaxed and enjoyable way to experience the latest models from BMW.

Eight knowledgable Product Geniuses are on-hand to demonstrate the latest features on all aspects of BMW vehicles

Visitors to the Urban Store can also take advantage of the latest technology to enhance the car buying experience. The Click and Buy iPad wall is loaded with pre-configured specifications on a selection of BMW vehicles, while the Pick and Buy smart touchscreen table has been designed to interact with toy versions of particular models, opening up interactive displays that highlight unique vehicle features.

As a modern alternative to a sales executive, Pepper the Robot will be on hand to give visitors information about the store, receive customer feedback and take contact information from those wishing to continue with a vehicle purchase.

The Click and Buy iPad wall providing simple access to a wealth of information and allows users to order online

Alongside this high-tech approach the store will carry a rotating selection of three new models on site, beginning with the brand-new BMW X2 xDrive20d M Sport, the practical BMW 218d Luxury Gran Tourer and the compact BMW 118i 5-door, allowing customers to get fully hands-on with the BMW range.

BMW fans of all ages can experience the buzz of scale-model motorsport by trying out the Scalextric track, while existing owners can take advantage of a free coffee in the Isetta Bar by showing their BMW vehicle key.

The Bluewater Urban Store is managed by Stephen James BMW

Graeme Grieve, Chief Executive Officer, BMW UK said: “Our Urban Stores around the world reflect the values of our brand; a focus on technology, efficiency and pleasure, delivered in a way that benefits the customer. Bluewater is a prime location for BMW customers, and I look forward to seeing its popularity with its visitors.”

Find out more about the Stephen James Bluewater Urban Store here.

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