CHASING RECORDS WITH THE BMW M2 COMPETITION.
Cars & Technology14 Aug 2018
The BMW M2 Competition is out to break records, and is drawing inspiration from world records set by humans: cutting through more than 87 straw mats with a blade within a minute and popping over 63 balloons in 60 seconds with a laser beam.
Uwe Dreher, head of Brand Communications BMW, BMW i, BMW M: “The BMW M2 Competition showcases BMW M genes in their purest form. It is an exceptional car with outstanding dynamic performance, presence and handling. With our digital campaign, we capture the heart of our target audience right where they live and inform themselves: in social media. We provide the BMW M2 Competition with the perfect stage to demonstrate its qualities in impressive style.”
To attempt these challenges, a slightly modified BMW M2 Competition was brought to Cape Town. It has the same technology as the series-production vehicle, plus additional features required for attempting the records: a high-energy laser installed into the front and a blade attached to the rear.
Following meticulous planning and testing, rolled-up bamboo mats were arranged in semi-circles so that they could be cut by the blade on a drift, while balloons were organised in long straight lines angled sharply towards each other for quick turns.
“This is a very tricky bit of driving, it is virtually impossible,” said stunt coordinator Marc Higgins. “The demands on the BMW M2 Competition are immense. Every drift has to be performed with absolute precision; there is no room for error. A strong presence and agility naturally help a lot.”
“This challenge is now reaching its finale, after months of preparation. The driver is an expert in his field, but he needs the car to respond precisely to the slightest feedback from him. If the car does not respond, we will not break this record,” explained director Oison Tymon.
Despite the complexity of the challenge, the high-performance sports car broke both records. After just a few attempts, 117 bamboo mats were cut and 79 balloons burst – both in just one minute. To prove the authenticity of the stunts, real-time drone footage was captured of the BMW M2 Competition performing the stunts.
The BMW M2 Competition’s record-breaking attempts are part of the 'Same street. Different game.' launch campaign. The extroverted motifs also reference the world of gaming, with high scores and record-breaking runs. Millions of fans worldwide were able to experience the new BMW M2 Competition virtually, within just a few hours of its world premiere at the Beijing Motor Show, in the popular mobile racing game CSR Racing 2.
Find out more about the BMW M2 Competition here.
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