Cars & Technology22 May 2018

On 15 June 2018, the countdown to the legendary 24-hour Le Mans race will provide the perfect framework for the world premiere of the new BMW 8 Series Coupé. The new luxury sports car was developed parallel to the BMW M8 GTE with which BMW Motorsport will again take to the Le Mans starting grid for the first time since 2011.

BMW will field two BMW M8 GTEs in the second round of the FIA World Endurance Championship (WEC) 2018. They have already demonstrated their potential at the season opener in Spa-Francorchamps, Belgium, and at the US-American IMSA WeatherTech SportsCar Championship. This will now be followed by the debut of the production model.

The BMW M8 GTE secured fifth position at the season opener in Spa-Francorchamps, Belgium

Spontaneous power delivery, agility and exceptional precision in dynamic driving situations underscore the sports car’s race-proven traits. The new BMW 8 Series Coupé is equally as convincing in the role of pampering its passengers not only with ride comfort, but also with its modern luxury ambience and high-class equipment features.

“There isn’t a better setting for the world premiere of the new BMW 8 Series Coupé than the 24-hour race at Le Mans,” says Klaus Fröhlich, board member of the BMW AG, Development. “The race is a pure demonstration of passion, dynamics and long-distance capability. These characteristics define our new sports car in a special way.”

The market launch of the new BMW 8 Series Coupé will begin in 2018

The world premiere of the BMW 8 Series Coupé in Le Mans is a milestone in the brand’s current model initiative in the luxury class. The increased presence in this segment is one of the fields of action defined by the BMW Group in its NUMBER ONE > NEXT strategy. The highest standards at the top of the model range in terms of dynamics and driving culture will be fulfilled with the upcoming launch of the new BMW 8 Series Coupé.

Find out more about the BMW Concept 8 Series here.

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